Introduction to Digital Out-of-Home
Digital out-of-home (DOOH) empowers marketers to reach consumers by the masses with personalized and timely messaging. And these days, DOOH isn’t limited to roadside billboards – ads can also be found running across screens in elevators, gyms, airports, office buildings and more.
But as with any new technology, programmatic DOOH comes with a learning curve. In our new guide, Introduction to Digital Out-of-Home, we detail how marketers can leverage this emerging channel.
In this guide, you’ll learn:
- Why DOOH is on track to become a $26 billion industry
- The benefits of digital versus traditional out-of-home
- How to access the best DOOH inventory
Download the guide to learn more.
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