Learn the essential components of a programmatic approach
Programmatic went from being considered the future of online advertising just a few years ago to a $48 billion market today. By 2020, 86.3% of digital ad dollars will be transacted programmatically, with that number only expected to increase.
Programmatic has helped advertisers improve efficiency, better deliver relevant ads and save on costs. Small and mid-size agencies who want to be part of this revolution must embrace a programmatic approach – and that begins with better understanding the programmatic landscape.
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