Introduction to Programmatic Advertising

Learn the essential components of a programmatic approach

Programmatic went from being considered the future of online advertising just a few years ago to a $48 billion market today. By 2020, 86.3% of digital ad dollars will be transacted programmatically, with that number only expected to increase.

Programmatic has helped advertisers improve efficiency, better deliver relevant ads and save on costs. Small and mid-size agencies who want to be part of this revolution must embrace a programmatic approach – and that begins with better understanding the programmatic landscape.

IN OUR GUIDE, YOU’LL LEARN:
  • The essential components of a programmatic approach to advertising, including definitions of important programmatic terms
  • What you need to know about the current market landscape and the role of walled gardens, PMPs and Open Exchanges

  • How to choose a demand side platform (DSP) and the key differentiators to look for in order to execute your strategy

Download the guide to learn more.

For questions on the report’s research findings, or for press inquiries, please contact Viant’s Marketing & Communications team at marketing@adelphic.com.